A social media marketing strategy uses social media platforms to connect with your customer and bring them through the Customer Value Journey. The trick to social media marketing is knowing the foundations of what makes it work so well. Here’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow their businesses. Enlisted here are 5 things that you need to know about social media marketing, today!
The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48% of the current world population. One of the reasons for the high usage of social media is that mobile possibilities for users are continually improving, which makes it increasingly simpler to access social media, no matter where you are.
Social media is an integral marketing tool for businesses, and it’s not going anywhere. 92% of marketers say that social media marketing has become a very important part of their strategy to connect with consumers.
Facebook – The Market Leader
Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012.
Keeping this social media statistic in mind, you need to know how you can make the best out of your resources for social media marketing. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. If you’re thinking of posting on Facebook, make sure you are up-to-date on how their algorithm works to reach your best audience.
Using Social Media As a Marketing Tool
Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.
The Impact Of Positive Customer Experience
It’s no surprise that social media marketing is essential for your business. One of the ways you can take full advantage of it, in terms of customer service, and keep up with any online conversations about your brand is to respond promptly from all different platforms – depending on the volume of interactions, you may even want to have a few people dedicated specifically to this task so there’s always someone who will be available at specific points throughout the day when consumers are most active on various channels. 71% (Lyfe Marketing, 2018) customers report having had a positive experience with brands they follow on social media even if it was just one post where something went wrong and their response time was quick enough and those same customers say they’re likely to recommend said company/brand. By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. So, don’t ignore your followers (Facebook followers, Instagram, etc.) and try to get back to them on time.
Social Media Users Via Mobile
The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of the total time spent on social media sites occurs on mobile platforms (Lyfe Marketing, 2018). Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout are optimized for mobile. And why not? People take their smartphones everywhere with them. If you want to be accessible, you have to keep your mobile in mind.
As you can see from these social media marketing statistics, different platforms can serve different purposes. You’ll have to judge which social media platform attracts your target audience, and this could help shape your social media marketing plan. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. To avail of the best social media marketing services, get in touch with us today!