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6 Effective Ways Of Using Google Trends For Marketing

Google Trends is a resource that can tell us an incredible amount about the people around us, or at least what they’re thinking. But I’m sure not many of you are willing to give up your personal search history – especially if it identifies you without any incentive! Thankfully we have Google Trends for these insights. Let’s dive into how this tool works and why marketers need to pay attention too.

Google Trends

Google Trends is an interactive data visualization tool that allows users to explore what the world is searching for. Upon opening, a banner greets you with “Explore What The World Is Searching” and accurately reflects its functions. Users can see trending topics across geography, time periods, or keywords on Google by navigating through this interface. It provides real-time data regarding current trends from the past seven days as well as past trends which date back to 2004! With more than 2 billion searches every day on Google alone it’s no wonder there are so many questions unanswered within our society today.

Google Trends Data Come From

People are fascinated with Google’s new tool that tracks what people are searching for. By using anonymized samples, real-time and non-real-time search requests made to Google, the company can see trends by location. Normalizing it helps us get a better idea of where concerning other searches each topic ranks on a scale from 0 (not popular) to -100 (very popular).

Google Trends is great because we don’t have to rely solely on our own observations anymore; now we know if there were any spikes in interest about something certain during specific regions or at particular times throughout history.

One major caveat to the data is that Google retains queries that may come from “irregular activity.” This means it checks for spammy search queries to provide a quality service. Simply put, if Google filtered out all this irregular activity then spammers can figure out what words are identified as spam and adjust accordingly, so they can still get high rankings on Google searches.

In addition to the regular search results, you will also find information about trending news stories per hour coming straight from your favorite media sources.

google-trends

Using Google Trends

The Google Trends team created four main sections to let you explore the data in your own way. Namely:

  • Explore
  • Trending Searches
  • Year in Search
  • Subscriptions

The data can be filtered by location, date, categories, search section, and even topics versus search terms – rather than walking through each section and visualization let’s see how they apply to common marketing tasks!

Google Trends For Market Research

Need to understand the interest in your product or service before launching in a new market? Google Trends Explore can help you understand how seasonality and location might affect your product or service.

In the Country drop-down selector below your query, for instance, you can filter down to a metropolitan area or click into the options on the map. You can also change the date range — but keep in mind that if you select within 7 days of the present day, it will be different from selecting any other period (within 14 months).

Google Trends For Newsjacking

Did you know that Google Trends is a great resource to help generate content? Not only can it provide insight into what your target audience wants, but this service also has an option for generating weekly summaries of the most popular searches. This means, as soon as something big happens in the world – like when Beyonce released her new album on iTunes without warning – you’ll be able to use trending data and jump onto social media with relevant information before anyone else.

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Google Trends For Keyword Search

Many companies rely on keyword research tools to help them find the best possible keywords for their websites. However, it can be difficult to tell if searches are trending up or down without analyzing data month-by-month. Luckily Google Trends has a tool that looks at search trends and shows whether they’re going up or down in volume depending on which website you input as well as related queries with high traffic volumes, making your job of finding potential keywords even easier.

There are tons of ways to make a search engine work for you. One way is by using the Google Auto-Complete features and comparing different related queries that might be important to your goal.

Google Trends For Product Innovation

You know you’ve found your next big break when a color, material, or style has grown more than 5 times in popularity on Google Trends. When this happens and it’s time for an update to that new product line – look no further! You’re just moments away from discovering the newest trends in colors, materials, and styles with the Explore section of Google Trends. Kick-start the design process by checking out trending searches related to your current work before diving into Breakout products which have seen significant changes over recent weeks – these are surefire signs it’s time for an updated look.

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Google Trends For Topic Clustering

Hopefully, you understand the difference between search terms and topics in Trends by now. With topics, Google Trends can help simplify your topic cluster strategy. As you search for a term, Google will provide you with a list of related topics instead of just showing unmatched search terms; once one is selected it also lists “Related Topics”. You can get an even better understanding of how this relationship-building works on News when checking out their real-time report.

You might think your search is over, but you’re not done yet! If you want to refine your term and get really specific with it without having to start the process again from scratch then choose a category.

Google Trends For Analyzing News Publications

The Trending Searches data shows the articles published about a topic and how they correlate to Google News’ trending searches. The bar charts show items new that hour as well as cumulative totals, so you can see if an article is following or leading current search trends.

The articles listed are the top-ranked by Google in their News category. If you subscribe to specific topics, you can monitor which publications rank well on your topic of interest. Focus on pitching those that are regularly featured while updating structured data or Publisher Center information for a competitive edge, if needed.

Google Trends is a powerful tool that can provide your company with the data it needs to get ahead. One of its less-known capabilities for businesses is giving you an insight into how customers are speaking about your brand on social media platforms like Twitter and Instagram. Google Trends is so fascinating. It’s a window into the thoughts of billions and it can help you make more money! To learn more about Google Trends and how it can help you grow your business, click here!

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