Attracting your target audience to your website is the first step in any effective inbound campaign. It’s easy to get caught up with other things, such as generating bottom-line results or staying on top of modern marketing trends, and forget about this critical step – even if you are an experienced marketer. The power of traffic lies in your ability to generate it. So stop believing that it is impossible to increase your website visitors and make this a priority for your marketing strategy. You can increase the number of people visiting your website by using tried-and-true methods like content updates, social media ads, or email newsletters. Digitally Global has broken down some of the best techniques for generating traffic to your website so you’re always up-to-date with these suggestions.
Here are the top 8 ways to generate web traffic:
1. Optimize Website For “Searchers”
When you hear the term SEO or search engine optimization, who do you assume your website is being optimized for? A hint: it’s not the internet. Great websites are designed with a focus on users and their needs and not just for search engines.
The good news – search engines regard sites that are designed for searchers to be fully optimized. So, by optimizing your site for the people who will visit it, you slay two birds with one stone, as you also optimize it for search engines.
To increase your website visitors, you must start by understanding what your searchers want- like what they want to see or, what exactly are they searching for. What is the best way for you to assist them? Search engines follow websites geared for searchers.
2. Get The Right Keywords To Create Content
Your keywords act as a link between two points. They are the means through which anonymous searchers can find your site. However, for searchers to cross those bridges and reach your site, the information behind the search listing must grab their attention.
Knowing your personas is a great way to figure out what the searchers desire because they’re the ones you want onboard. You should create content around keywords that are focused on their difficulties or goals – people will find and visit your site if there’s material for them to solve their issues.
3. Ensure Your Website Gives a Cognitive And Fluent Experience
Assume you’re looking for a lawyer to assist you in obtaining a patent for your latest innovation. You go to Google and enter “patent attorneys Kolkata, India” in the search bar.
Stop before you press the “search” button. What do you think the websites of those patent attorneys will look like? Your mental image of a busy website with vivid colors and playful typefaces is usually not accurate. Instead, when you think of a reputable, trustworthy patent lawyer’s website, you generally think of subdued tones, a cleaner typeface, and chances to explore the many services the firm provides.
Interestingly, after doing your homework, the patent lawyer you choose will most likely have a website that resembles your mental image of what a good lawyer’s website should look like. This is known as cognitive fluency: high-traffic websites tend to deliver an experience that is close to users’ expectations of what a website should look like.
Asking your personas (present customers) what they’d expect to see on a site like yours is an easy way to increase the cognitive fluency of your website. What are these potential buyers looking for in terms of style and formatting? If you don’t meet their needs, it may be time to consider other ways to optimize your sites to increase your website visitors: through creative design or responsive web development.
4. Write Blogs To Answer Your Consumer’s, Prospects’ Queries
Your blog is one of the most effective tools you have for attracting new visitors. You should optimize your blog articles in the same way that you optimize your website pages for the keywords your buyer personas are looking for. What questions do your personas ask most frequently? What are the issues they’re having and looking for solutions to on the Internet? These are the subjects for your blog posts.
Use the right keywords when you’re seeking to increase your website and visitors. Following this simple rule of thumb and making sure every page on the site addresses queries relevant to personas’ interests or needs will help create trust with future consumers to come back again to your site.
5. Create Separate Posts For Most Relevant Keywords
Your keyword footprint is similar to your carbon footprint, only that it is digital. It is the list of keywords for which your website ranks in search engines — simply put, the significance of an imprint you leave on the internet does matter. A large-keyword network connected with various terms helps ensure people can find your site easily and rank high on SERPs.
Search engines treat each blog post you publish as a separate website page; the more high-quality blog posts you write on the most important keywords to your persona, the more likely you are to rank for those keywords and appear on search engine result pages. Blog postings assist you to expand your keyword footprint, increasing your chances of being found, and attracting traffic to your site. thus helping you in the process to increase your website, visitors.
6. Publish Blog Regularly
It’s not enough to merely blog about keywords relevant to your personas. You must blog regularly if you want to attract people and bring constant traffic to your site.
According to the 2013 State of Inbound Marketing Report, businesses who blog daily are over 70% more likely to report a favorable return on investment than businesses that blog once a month. This implies that writing regularly results in significant benefits, such as increased traffic, prospects, and even consumers.
Blogging regularly provides search engines a reason to crawl your website more frequently, providing more chances for search engines to locate, index, and serve your pages on search engine result pages (SERPs).
7. Answer Prospects’ Questions On Social Media Through Blogs
Have you ever seen someone on Twitter or Facebook seeking advice? Perhaps they tweeted a plea for restaurant recommendations in your location or posed an inquiry about which toothpaste brand to buy. What if someone asked you a question in a LinkedIn group you’re a member of? Most likely, you’ve seen them, but have you responded? What would you have done if the identical questions were posed to you in person? Would you turn aside and act as if you hadn’t heard them? No, you’d respond to them! You would provide that individual with the information they needed and serve as a resource for them.
On social media, the same approach applies: if a stranger or potential customer asks for help, don’t just ignore them; aid them! Seek out possibilities where your understanding of the sector might be useful. Respond to social media postings and questions, but take it a step further by including links to related blog articles or website pages in your comments. Thus, not only do those strangers and prospects receive the assistance they require, but you also gain new visitors to your website. This may be a terrific technique as long as you’re not just spamming them with links to your website — you’re genuinely assisting them.
8. Monitor Relevant Keywords On Social Media And Get Involved
You can’t share useful stuff on social media with strangers or prospects if you don’t know what they’re looking for. So, utilize social media monitoring to keep an eye on the keywords that are most relevant to your business — and see how you might assist folks who are searching for them.
Listen for mentions of the most pressing issues that your character faces on numerous social media platforms. When you notice those conversations happening, search for ways to participate, just like you did in the prior instance when individuals were asking questions. You may give your two cents at the right place at the right time by listening for the keywords that are most essential for your business.
Using these basics you can attract the proper strangers — your buyer personas to your website. It’s just a matter of time before you convert those visits into leads, nurture and close them into customers, and delight them into organic promoters for your products and services. Yet, the first step begins with accurately targeting your niche audience.
To create an SEO-optimized website for your business click here!