Digitally Global

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How To Grow Your Business Through Social Media

The Present Day Scenario

Social media is the future of marketing. The number of worldwide users on social media, according to statistics, has hit 3.02 billion in 2021 (that’s one-third of the world’s entire population). So if you own a business and aren’t focused on building your brand presence now then it’ll soon be time for some soul searching because customers are already choosing your competitors.

The number of social media platforms available to businesses these days is overwhelming. With Facebook, Instagram, Twitter, and other digital marketing platforms on offer as well as videos, blogs, etc., it’s no surprise that brands are struggling to figure out a strategy that will yield the most profit for them in this era of social media boom.

Social media may indeed seem daunting at first, but the benefits are well worth it. Social media is a crucial part of your brand marketing strategy because more than 2 billion people worldwide use it and you will be able to reach out to them with ease now.

Here are Team Digitally Global’s social media marketing strategies to fuel your business growth in 2021 and beyond:

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Generate Quality Leads

There are more than 65% of businesses rely on social media for lead generation. What’s the big advantage? Well, it is not just lead generation: you can generate highly qualified ones through advanced targeting. Yet in Ascend2 findings, improving quality was a barrier to success. How do you use social media to overcome this hurdle and improve your chances of generating better-quality leads?

One of the first things you need to do is promote your gated content on social media. For this, it’s important to have content that suits the interests of your consumers. You can start with the following:

  • Visually appealing designing graphics
  • Writing for your reader and social media audience
  • Including a call to action that creates a sense of urgency

Improve Search Engine Rankings

There’s a lot of debate around this topic, but the bottom line is that if you want to improve your search engine ranking then social media should be an essential part of your strategy. The domain authority for all websites increases when their share rate on social media improves and so does their search rank – which means more visitors will come through social media channels before they visit your website to get insights about who you are as a brand, first-hand. More visits to your social media profiles will boost your social media page ranking, and improve their chances of appearing among the top-ranked pages.

Drive Organic Traffic

You need to take advantage of social media by staying active on it and expanding your brand reach. Posting regularly will increase website traffic, which is what all businesses want for their websites. If you don’t have a strong presence on social media then people are going elsewhere.

A quick and easy way to boost your business is by creating a profile for it on every relevant social media platform. Then, use these platforms to share fun content with each one using customized posts that will provide valuable insights into what you do best so followers can find their own personal version of your product! On top of this make sure there are always buttons available that allow customers to easily share the latest updates they’ve seen from you across all other networks too – just remember, earning trust takes time but once developed won’t be lost in an instant.

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Check On Competitors

Social media is a great way to keep an eye on your competitors. It lets you monitor and draw inspiration from their performance, as well as learn what type of content they’re posting and how they interact with followers. What works best for them isn’t always the right choice for you though – instead, tweak their strategies so that it’s perfect for your business.

Social media is a competitive field, and it’s important to know what your competitors are up to. Giving yourself an advantage over the competition means keeping track of their successes and failures so you can learn from them! But if that sounds like too much work for one person, don’t worry – there are many tools out there created specifically for this purpose. As with any technical tool, make sure they meet all your needs before signing on; some offer free trials which will help you decide whether they’re worth investing in long-term.

Gain Consumers’ Trust

Social Media has evolved from a means of promotion to creating an online community for your small business, building trust with customers, and developing loyal followers. The survey conducted by Social Media Examiner found that nearly 79% of marketers agreed social media is the best way to develop loyalty among their following.

Your social media posts should be authentic and relatable. If you’re looking to get the word out about your product, collaborate with an influencer.

Influencers share their personal experiences regarding your product and this is one of the biggest advantages of collaborating with them.

Their stories are real, engaging, and authentic. It’s easy for a customer to relate to their stories because they can see themselves in these people which makes it easier for an influencer’s authenticity to be believable, but finding relevant ones may not come as easily as you think! There are many platforms available that will help you find someone who has similar values or goals just like you.

Gain Brand Recognition

For any business, raising awareness is a top goal.

This can be tough to do because people tend to purchase from brands they know and trust already so your brand name or logo needs to be recognizable among your target audience.

Traditional media reach one person at a time while social media has the ability to reach millions in just minutes. If used strategically this tool will give your brand and overall business, the much-needed push.

Featured content is a key component of your company’s brand identity. Make sure to invest time in creating and posting relevant, interesting content that adequately covers the necessary information for potential customers. Place logos strategically so they leave long-lasting impressions on people’s minds—avoid placement that would be distracting or overwhelming. And don’t forget about visual elements like cover images and profile photos.

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Create Your Brand Niche

The social media platform is the best way to establish your business as a topical authority.

In your niche, you become the trusted source of information for any topic related to that niche! You need to regularly post relevant content for search engines to start to recognize and respect this authoritativeness. This helps with getting high-quality traffic on your website which can then lead to more sales.

Optimize Conversions

You’re running a business, so generating high-quality traffic isn’t the only goal. To succeed you need to convert that attention into paying customers – but what’s the best way to do it on social media? Here are two of our most effective methods:

Create Strong CTA

Next time you’re crafting a call-to-action, make sure it’s not lacking in wit and creativity. A strong CTA can help direct potential customers to take the next step – which could be making a purchase or following your social media profiles.

A common mistake many marketers make is to overlook the importance of engaging their prospects. This can easily demotivate your customers and prevent them from completing the purchasing cycle.

Discounts, offers, Contests, And Giveaways

Regardless of the type of business, this method is super cost-effective and an impactful way to generate sales. It can also help to promote your products or services which will lead you to increased engagement rates with potential customers as they hope for a chance at winning something. This helps increase brand awareness because people excitedly share news about discounts with friends.

You now have a better understanding of how social media can be beneficial to your business. Remember, not all types of content or strategies mentioned will work for your company so it’s important that you are testing each one and learning from what works best for your brand!

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