The fast-paced world of eCommerce has put many businesses out on a limb in their ability to spend money efficiently and effectively. With products and services being provided by a seemingly endless number of sources and a target audience of millions across the globe, it has never been more important to set your sights on […]
While it might seem like a solitary topic, it has a connection that goes beyond because marketing is about more than just communication with consumers. It incorporates advertising and outreach that the individual might have very little input on. It can confuse when someone has diagnosed an advertising attack but then asks how they can […]
LinkedIn is a social network that can be used to find prospective customers, and also to engage with current customers. It offers marketing opportunities that are unique to each company. From the premium content offered in the employer user experience, job postings, and insights into public profiles to the granular targeting capabilities of LinkedIn Ads, […]
The world is changing at a pace not seen in generations. Technology is rapidly evolving, and marketers are scrambling to keep up. What used to be cutting edge is old news; outdated by the time the ink has dried on the contract. Marketers need to accept that change is inevitable if they plan on being […]
Influencer marketing has become a buzzword in the online marketing arena. It is a mainstream content-driven marketing campaign run by social media influencers who can appeal to the masses. Gen Z is highly influenced by fashion and travel bloggers who are popular on social media platforms with a considerable mass of followers. Brands can utilize […]
Here are the best digital marketing tools to have in your toolbox in 2021. Use these tools to stay ahead of the curve and succeed as a digital marketer.
Looking for a leg up in social media marketing? Taking an online course can give you a competitive edge. Here are ten courses that will help your career.
Learn the differences between marketing and advertising and how these two industries work together to help you reach your business goals.
Over 100 years of history and still useful today, the AIDA is one of the longest-running frameworks in marketing. Find out why successful marketers use it as a part of their marketing strategy. Learn how to apply it to your business!
When too much technology, society, and consumer behavior evolves at a faster rate than what your company can adapt to; you run the risk of going extinct. It’s no secret that companies are scrambling to make themselves relevant in the new digital age. Innovations like 3D printing augmented reality and virtual reality have made a […]