Starting a blog can be daunting, and the pressure to produce engaging content may leave you feeling like an overwhelmed newbie. But don’t fret, Digitally Global has your back with this guide on how often companies should post that will help keep things clear!
Importance Of The Frequency Of Blog Posting
In today’s social media marketing environment, blogging can come in handy for both small businesses and multinational companies.
Regardless of your company size, it is an important component to help you succeed online with content marketing strategies.
Building Organic Traffic To Your Website
A business website and blog are the foundation of all social media platforms. By linking to various articles on your site, you’re able to spread relevant content around that will push traffic back onto your website – making it a smart marketing strategy for increasing online visibility.
Additionally, post inbound links directly to your blog articles and push traffic towards specific landing pages of your website.
Increase Your Ranking In SERPs
Want to increase your ranking on SERPs? Then you should blog regularly and use keywords in your posts.
Beating out competitors on the search engine results page is a piece of cake if you write about topics, categories, or products related to what people are searching for online.
To be found by Google and other search engines, keywords on your website are a significant way in which they find the site for these searched words.
Position Your Brand As an Industry Leader
Blog posts are a great way for companies to show off their industry knowledge, market themselves as leaders in the field, and build up trust with their customers. By posting topics that resonate with your market you’re also marketing yourself; if potential consumers see how well-versed you are they’ll be more likely to want what it is that you’ve got on offer! Learning from these blog posts, any customer will feel valued and taken care of.
Nurture Customer Relationships
Blogging is a great way to deepen customer relationships, as you can connect directly with your customers and be the source of information. Customers enjoy being informed and know that they are listening to an expert business person or product owner when reading blogs written by people in charge of managing websites.
Your website comments will last longer than on social media, so make sure you respond to questions about products. Unlike other sites where it’s easy for a response to be buried or lost within hours of posting, your blog is searchable and can help customers find the information they need long-term!
Social Media Content Creation
Want to know a great way for businesses that use social media? Repurpose your blog content! This is one of the best ways to attract new and potential customers, increase website traffic, and give you more room in creating engaging posts. By repurposing various types of blog content on different platforms such as Twitter, LinkedIn (or any other platform), it’s easy keeping up with multiple accounts without much effort involved.
On top of being a great way to convert visitors into leads, blogging can also lead you down the road toward more conversions. By adding an appropriate call-to-action at the end of each blog post, it becomes possible for your business to generate offers that people will trade their information for in exchange. These types include free ebooks and whitepapers among others.
Drive long-term results with Blogs
Imagine not having to spend money on targeted ads or constantly posting on social media. Blogging helps you do just that, as it drives people to your website for months and years after it goes live with a burst of traffic because the post is ranked.
A blog can be a great way to reach potential customers and clients if you have the resources. It’s not as difficult or time-consuming as it seems.
If you’re struggling to figure out how often your team should be publishing their blogs, call us today!
Blog Content And Frequency
The frequency of blog posts for your company depends on what’s best suited. Smaller businesses have found comfort and success posting one to four times a week, while larger companies can push out daily and multiple posts.
Here are a few tips to help you decide about the content and the frequency of your blog posts:
- If you want to bring more clicks and raise traffic, post frequently. It’s ultimately up to you how often you post.
- As a limited team, it can be difficult to brainstorm, create and promote new posts every day. To overcome this difficulty, while planning your next product launch campaign, plan for blog posts in tandem and set aside time to outline those posts.
- While focusing on building your brand, the key is to diversify content. Try thinking of ways blog posts can highlight your brand and help define it.
- During brand building, you need not post frequently. Instead, small businesses should try to blog once a week.
- Content can vary from an “Employee of the month” post celebrating your team to a recap event on a recent company outing or an infographic about your core values.
- If you want to grow your SEO, then updating posts with new information is a great way to do that.
According to the 2019 HubSpot survey, marketers who prioritize marketing efforts are 13x more likely to see positive ROI. Making blogging a serious portion of your day-to-day is hard work but rewarding in the sense you may garner visits and leads from it.
For blogs with more resources, it’s easier to up the frequency of brand awareness posts. It is important for large companies because they already have a decent amount of organic traffic and so there is room to focus on content that grows company brands or provides thought leadership.
It may seem like there is no exact science to blogging, but you can be flexible with how you maintain your blog as long as you are sticking to your business goals.