Marketing is all about connecting with your audience. That’s why you need to meet them at their favorite place – the internet!
Definition Of Digital Marketing
Digital marketing is the art of using electronic devices and the internet to connect with customers. Digital channels such as search engines, social media, email, or websites are all used by businesses to get closer to their audience.
The inbound marketer would say that digital marketing and inbound marketing are not different at all-they both strive for one thing: customer satisfaction through connecting via a variety of online channels.
Benefits Of Digital Marketing:
Digital marketing lets you catch the attention of a more diverse audience than ever before, and target the right people who are most likely to buy your product or service. Plus, it’s often cheaper than traditional advertising methods while enabling you to measure success daily – if needed.
The Major Benefits Of Digital Marketing Can Be Listed As:
Target The Prospects Most Likely To Purchase Your Product Or Service.
The power of digital marketing is the ability to target highly specific audiences and send them personalized, high-converting ads. These days it’s all about who sees your ad; TV broadcasts are limited as they reach a broad spectrum of people by default. Digital advertising allows you to be more selective in targeting those most likely or willing to take action on what you’re selling — whether that goal is customer acquisition, lead generation, product promotion, etc. Social Media ads can be targeted to certain audiences based on variables such as age, gender, location, and interests. Alternatively, they could serve a PPC or SEO ad for products that might interest you if the user has seen your social media post before.
Digital marketing helps you identify your buyer persona, refine your strategy over time, and reach the prospects most likely to buy. The best part is that it’s especially helpful when selling multiple products or services; this way you know who specifically will benefit from what you are offering.
Digital Marketing More Cost-effective Compared To Traditional Marketing.
Digital marketing is a great way to save money and it’s updated daily, so you can more efficiently target your audience. You’ll never invest in an ad that doesn’t pay off with traditional forms of advertising.
Digital marketing is a powerful and flexible tool that allows you to spend your money where it matters. You may find yourself preferring design posts for Instagram over PPC campaigns, so with the power of digital media at your fingertips, you can continually pivot, which gives more control in knowing how much return on investment will be seen from every dollar spent.
Digital Marketing Is a Great Way To Climb The Ladder In Your Industry And Outrank Bigger Players!
You may be a small business in the same industry as some of those major players, but that doesn’t mean you can’t outrank them strategically. With digital marketing initiatives like SEO and social media advertising, smaller companies have been able to compete with bigger brands by getting noticed online.
For example, you might identify certain long-tail keywords that relate to your product or service and create high-quality content to rank on search engines for those words. Search engines don’t care which brand is the biggest – instead, they prioritize content that resonates best with a target audience.
You know what they say – “The squeaky wheel gets the grease.” This is especially true when it comes to social media. Influencers can help you reach new audiences and get your company’s products in front of people who may not have seen them otherwise, which could lead to a boost in sales for smaller businesses like yours.
Digital Marketing Is Measurable.
Digital marketing provides a comprehensive, start-to-finish view of all the metrics that might matter to your company. The best part is you can see how well it’s working and what people are saying about their experience with your brand on social media in real-time.
When you’re trying to get someone’s attention, there are a lot of options these days. You can try and show up in their social media feed, flood them with emails until they unsubscribe from your mailing list, or even put an advertisement on the side of that bus driving by every day for months at a time. But what if we told you about another option? What if we said it was possible to see how many people have seen your ad while not taking any space away from your already cluttered Facebook page or inbox?
You might be thinking “I’ve been waiting my whole life for this.” Well now is just as good a time as any other!
Types Of Digital Marketing
Search Engine Optimization
Search engine optimization (SEO) involves the optimization of your website to “rank” higher in search engine results pages and to increase the amount of organic or free traffic. SEO benefits include websites, blogs, and infographics. There are several ways to approach SEO, and all can be used in combination. You should use the following techniques:
Here, SEO focuses on all the content that exists “on the page” of a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers, rank higher on SERPs those questions produce and provide more valuable information to your audience.
Off-page SEO is all about finding ways to optimize your website that don’t just involve what you put on the site. “What activity not on my website could affect my ranking?” You might ask, and I’ve got a great answer: inbound links! For potential customers to find your business via search engine results pages (SERPs) like Google or Bing, they need some way of knowing where you are – which means websites linking back to yours from their content have an impact on how highly ranked you’ll be, when people look up whatever keywords make sense for your company’s products or services. It’s not easy to rank on the first page of any search engine, but you can do it by networking with other publishers and guest postings. Just make sure that each blog post links back to your website!
Technical SEO is the process of making your website as fast and efficient for both humans and search engines. Things like image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase loading speed on a site which will help with rankings in Google’s eyes.
You already know how important it is to have a strong social media presence. But do you also know that content marketing can help boost your business? Content marketing involves creating and promoting valuable, original information to generate brand awareness, traffic growth, lead generation, and customers. You could use any number of channels in this process:
Writing and publishing articles on a company blog is like getting your name out there with some of the best minds in the business. It’s an organic win that strengthens ties to potential customers, which can ultimately lead to more leads for sales jobs.
Ebooks And whitepapers
Ebooks and whitepapers are long-form content that educates website visitors. They also allow you to exchange contact information for a reader’s email address or other measures of interest which can generate leads for your company as well as move people down what we call “the buyer’s journey.” To create an Ebook and whitepaper for your brand, click here!
Infographics are a powerful tool to use on websites. They allow website visitors to see the concepts you want them to learn, instead of just reading about them and trying their best with what they have learned from text-based content. Infographics can be used in any industry, for anything that requires visuals.
Social Media Marketing
Social media marketing is a great way to promote your brand and engage with customers. It can increase awareness, drive traffic, and generate leads for your business. There are many social channels you can use:
The best social media tools give you an easy way to manage all of your accounts in one place; so when someone posts on either channel it shows up for both channels as well.
Pay Per Click (PPC)
PPC is a great way to drive traffic to your website while paying publishers only when you’ve received results. One of the most common types of PPC, Google Ads, allows people and brands alike to purchase top slots on search engine result pages at rates that are “per click.” Other channels where one can use PPC include:
Paid Ads On Facebook
Facebook is now allowing businesses to customize video, image posts, and slideshows that will be published in the newsfeed of your business’s potential customers.
Twitter Ads campaigns
Here, users can pay to place a series of posts or profile badges on the news feeds of their specific audience. This goal is just for business use! Allowing you to achieve some other goals such as website traffic, more Twitter followers, tweet engagement, and app downloads.
Sponsored Messages On LinkedIn
LinkedIn has been a place for professionals to connect. But now, you can also get paid messages from specific users just by paying them!
Affiliate marketing is a type of performance-based advertising where you receive compensation for promoting someone else’s products or services on your website, social media accounts, and other online platforms. Affiliates can take advantage of both YouTube Partner Program videos as well as posts from their websites to earn commissions. Try it now!
Native advertising is a form of advertisement that primarily consists of content-led advertisements featured alongside non-paid posts.
Marketing automation is software that automates basic marketing operations. They can automate repetitive tasks, such as:
You’ll never have to worry about going over your contact list again. Email automation can help you stay on top of things and only email the people who want it with newsletters that they WANT in their inboxes, so if there’s a problem or an issue arise, then you could send them out without any hassle at all.
Social Media Post Scheduling
Social media scheduling tools are a must for organizations that want to grow their social network presence. These automated posts will make your life easier by freeing up time so you can focus on content strategy.
Lead conversion is an intense process. It’s tough to keep track of everything that needs to be done and ensure you’re following up with the right people to get them on board as customers, or even just interested contacts. After all, they’ve gone through already, it would be so nice if there was a way for these leads to take care of themselves from here.
Campaign Tracking And Reporting
Marketing campaigns can be a complicated mess, with all the different people and emails involved. Fortunately, marketing automation lets you sort everything by the campaign so that your team knows what to work on next and keeps track of everyone’s progress over time.
Companies use email marketing to communicate with their audiences. Email is often used to promote content, discounts, and events while directing people toward the business’s website. The types of emails you might send in an email campaign include:
- Blog subscription newsletters
- Send emails to website visitors who downloaded something
- Customer welcome emails
- Holiday promotions to loyalty program members
- Send regular emails for existing customer nurturing
Online PR is a new buzzword that has been on the scene for over five years. It’s much like traditional public relations, but it occurs in virtual spaces such as websites and blogs – instead of physical publications or billboards. The channels you can use to maximize your internet presence are:
- Reporter outreach via social media
- Engaging online reviews of your company
- Engaging comments on website and blog
Inbound marketing is a customer-centric approach to digital marketing that takes into consideration the needs and wants of customers. By using every tactic in this list, you can create an experience for your potential buyers at each stage of their journey with you from attraction to delighting them throughout it all. Some examples include:
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
The sponsorships will help your company/brand to improve its online presence. You can sponsor another entity or individual in the industry to create and promote content that discusses your brand, service, product – anything related! One popular type of sponsorship is influencer marketing where you sponsor an important person on social media outlets such as Twitter, Facebook, etc., who has many followers interested in what they have to offer (either because they are a celebrity with thousands of fans or someone well known for their expert opinion). With this type of sponsored content- an article written by them about how wonderful our products are? Sounds great, doesn’t it!? Another way we could use sponsorship is through blog posts and articles highlighting topics relating closely to yours.
Digital Marketing For Your Organization
Digital marketing has changed the way that brands reach customers. In addition to traditional methods like print ads, phone communication, and physical marketing there are now more ways for consumers to be reached electronically including email, video social media as well as search engines.
Digital marketing is the way of today! It’s a necessity for businesses that want to stay competitive. Companies need websites and social media, or at least digital ads if not both to be successful nowadays. This isn’t just an expectation anymore- it has become essential due to how consumers now rely on these channels as ways of learning about brands they’re looking into buying from!
With digital marketing, not only do you have a variety of strategies at your disposal but also the tracking tools to help analyze and optimize campaigns. You can get creative with tactics because online there are no geographical limitations or budgetary constraints. Team Digitally Global is here to help you with the process.
How a Business Defines Digital Marketing:
Digital marketing is an innovative way to market your business online. The best part about digital advertising? You can easily make adjustments in real-time. From website design, branding assets like brochures and ads, email marketing campaigns – you name it. All the changes you need are just a click away from being made on your computer screen; no printing costs are required for revisions or edits anymore!
The best digital marketers know exactly what they are trying to accomplish with each of their campaigns. They understand how the different channels can help them achieve their goals and fully utilize these resources for maximum efficiency.
Job Of a Digital Marketer
Digital marketers build brand awareness resulting in lead generation through all the digital channels, free and paid. These channels include social media, your website, search engine rankings, email display advertising, or a company’s blog posts.
The digital marketer’s job is to take all the marketing channels and measure their performance. They usually focus on a different key performance indicator (KPI) for each channel so they can properly tell how well your company does across many platforms, not just one or two. For example, if you’re in charge of SEO at the company then it’s your responsibility to track organic traffic – that being when website visitors who found a page by searching Google visit our site.
Digital marketing is carried out by many people today, even when they’re not advertising. Digital marketing itself has been around since the 90s and there are a ton of specialists within it that focus on just one or two things like social media – defined as “a group activity where individuals use an interactive web-based service to post messages.”
Inbound Marketing Vs. Digital Marketing
Digital marketing is a type of inbound or pulls strategy that primarily focuses on creating digital content for people to consume. Push strategies, which are more common than they were before the rise of social media and mobile technology, can also fall under this umbrella as both types focus exclusively online.
Digital outbound tactics are the type of marketing that shamelessly shoves ads in front of you when they are not wanted or needed. For example, some websites have banners at the top which promote products and services to people who may be focused on a different window entirely.
Marketers are always looking for new ways to attract their target customers. One of the simplest yet most powerful digital marketing assets is a blog, which allows your website to capitalize on terms that potential clients search for online with ease and comfortability.
Ultimately, inbound marketing is a methodology that uses digital assets to attract and engage customers while delighting them. In contrast, outbound marketing tactics are those used when marketers try to reach potential consumers through traditional advertising channels such as TV ads or print media.
How Digital Marketing Work Across Businesses
Digital marketing can work for any business in any industry whether you’re selling books, socks, or something else. Digital marketing builds buyer personas to identify the audiences’ needs and creates valuable online content. However, that doesn’t mean all businesses should implement a digital marketing strategy in the same way.
B2B Digital Marketing
For B2B companies, digital marketing focuses primarily on lead generation. The goal is to convert the highest quality leads for your salespeople and this can be achieved through a well-crafted website or supporting channels like LinkedIn where you’ll find your demographic interacting with one another online.
B2C Digital Marketing
If your company is business-to-consumer (B2C), depending on the price point of products, the goal for digital marketing efforts likely should be to attract people to your website and have them become customers without ever needing any sort of human interaction.
You’ll want to build an accelerated buyer’s journey from the moment someone lands on your website and goes all the way through the purchase. This will often mean a few things:
As for product features, they might need more play early in your marketing funnel than average B2-B companies get; this is because many consumers are using social media networks like Instagram or Pinterest when researching products before making purchases. Sometimes these channels can be worth investing time even if LinkedIn isn’t.
Steps To Do Digital Marketing The Right Way
Define Your Goals
When you’re first getting started with digital marketing, it’s important to have a clear idea of your goals to be efficient. For instance, if you want brand awareness then social media might be an avenue worth exploring more deeply.
As you may know, SEO is the best way to increase your website traffic. And if sales are what you want more of? Well, then it’s time for PPC campaigns! Get people on your site and see them buy stuff while they’re there with these strategies.
Identify Your Target Audience
Digital marketing is a unique opportunity to get your message in front of the right people. But, before you can do that, it’s important to identify who those “right” people are. Your target audience could be different depending on what channel or goal(s) you have for a specific product or campaign.
Establish a Budget
As with anything, the budget you determine depends on what elements of digital marketing you’re looking to add to your strategy.
If you’re focusing on inbound techniques like SEO, social media, and content creation for a preexisting website (which is most likely already optimized), then the good news is that it doesn’t make much money at all. With in-house strategies such as organic search engine positioning or online publicity campaigns utilizing platforms such as Facebook or Twitter – which are free once set up – there’s no need for investment other than time spent creating high-quality products people want to read about.
The Balance Between Paid And Free Digital Strategies
A digital marketing strategy likely needs both paid and free aspects to be truly effective, but the results might come even quicker with a combination of advertising. People often spend hours and days crafting their buyer personas to identify the needs of their audience. They must know which content is most likely to attract them, but as it stands now those buyers are more interested in clicking on ads than anything else! But not for long: An investment in some smart ad buys could make all the hard work you’ve put into your quality online content pay off much sooner.
In other words, it’s best to focus on organic reach by using content and SEO. When in doubt about which one performs better for your brand – try both methods.
Create Engaging Content
Once you know your audience and have a budget, it’s time to start creating content for the various channels. This can be social media posts, blog posts, PPC ads, or sponsored content that will not only increase brand awareness but improve lead generation.
Optimize Digital Assets For Mobile
Digital marketing is more than just a few clicks of the mouse. It’s about understanding and adapting to our ever-changing digital landscape—and we’re not the only ones who notice this trend: 69% of time spent consuming media in America comes from smartphones, while desktop usage accounts for less than half that number.
Conduct Keyword Search
The only way to reach your targeted audience is by utilizing the right keywords. Conducting keyword research will enable you to optimize your website and content for SEO, ensuring people can find what they’re looking for through search engines. Additionally, social media marketing also entails conducting appropriate keyword research to market products on various channels such as Facebook or Twitter – so don’t forget!
One of the most important aspects of SEO is keyword research. To make sure that you are using the right keywords, try creating a list of high-performing keywords and long-tail variations as well.
Iterate Based On The Analytics You Measure
When it comes to digital marketing, your team has tremendous power. They are the ones who can choose from a variety of potential strategies and then execute them with precision using analytics for feedback along the way. As they grow their strategy over time, you’ll want to be sure that they’re always innovating as well — pivoting when necessary or giving up on an old idea in favor of something newer if needed.
Digital marketing is a wide and diverse field that encompasses everything from social media to SEO. The list of jobs in digital marketing is long, but the most important part of your job as a digital marketer will be understanding how different types of marketing work together effectively for maximum results. To help you get started with this process, Digitally Global has created an easy-to-follow guide on what each type of digital marketing entails, where it fits into your business goals, and why these techniques are so effective.