Digitally Global

Performance Marketer

About Digitally Global:
Digitally Global is a results-driven digital marketing agency specializing in innovative strategies that help brands scale and achieve measurable growth. We leverage data, creativity, and technology to deliver high-impact marketing solutions across various digital platforms.

Job Summary:
We are seeking a highly motivated and analytical Performance Marketer to join our team. The ideal candidate will be responsible for driving customer acquisition, optimizing conversion rates, and maximizing ROI across digital marketing campaigns. You will work closely with cross-functional teams to develop, implement, and analyze performance marketing strategies that align with our clients’ goals.

Key Responsibilities:

  • Develop and execute paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital channels.
  • Monitor and optimize campaigns to improve KPIs, including CTR, CPA, ROAS, and conversion rates.
  • Conduct A/B testing, analyze data, and adjust strategies accordingly to ensure high-performance outcomes.
  • Collaborate with the creative team to design ad copies, visuals, and landing pages that drive engagement and conversions.
  • Leverage data analytics and marketing automation tools to track, report, and improve campaign performance.
  • Manage budgets effectively, ensuring cost-efficiency and profitability of marketing campaigns.
  • Research market trends, competitors, and audience behavior to inform campaign strategies.
  • Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements:

  • 2+ years of experience in performance marketing, digital advertising, or a related field.
  • Proficiency in Google Ads, Facebook Business Manager, Google Analytics, and other PPC platforms.
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Experience in conversion rate optimization (CRO) and A/B testing methodologies.
  • Knowledge of SEO principles, retargeting strategies, and marketing automation tools.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced, results-oriented environment.

Preferred Qualifications:

  • Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications.
  • Experience with eCommerce, SaaS, or B2B digital marketing.
  • Familiarity with CRM tools and email marketing strategies.

What We Offer:

  • Competitive salary and performance-based incentives.
  • Flexible work environment (Remote/Hybrid options available).
  • Opportunity to work with a diverse range of clients and industries.
  • Professional development and growth opportunities.
  • A collaborative and innovative work culture.

If you are passionate about digital marketing and thrive in a data-driven environment, we would love to hear from you! Apply now and be a part of Digitally Global’s mission to drive measurable business success through performance marketing.

How to Apply:
Send your resume and a cover letter to hr@digitally.global with the subject line “Application for Performance Marketer.”

Job Type: Full Time
Job Location: Kolkata

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