GA4 VS UA: THE ANALYTICS SHOWDOWN EVERY MARKETER SHOULD KNOW Let’s cut to the chase – if you’re still clinging to Universal Analytics (UA) like it’s your favourite college hoodie, it’s time for a heart-to-heart about the GA4 migration. If you have been in the game long enough, you [...]
THE PSYCHOLOGY BEHIND VIRAL SOCIAL MEDIA CONTENT Imagine doom-scrolling at 2 AM, to see a random grandma vibing to the APT song… it’s got 10 million likes while your perfectly crafted post is gathering dust like antique crockery. Sigh. We’ve all been there. With over 5.24 billion social [...]
TOP 2025 DIGITAL MARKETING TRENDS YOU CAN’T MISS! Okay, so we already know that 2025 is gonna be HUGE for digital marketing! Yes, new trends and tech are popping left and right, but what’s exactly changing in the giant marketplace called social media? Well, it’s the way we are connecting [...]
